Executive Chairman and Chief Strategy Officer for StudyBlue, Inc.
Becky’s vision for empowering students, valuing entrepreneurial solutions, and harnessing the power of social media and online platforms underscores her dedication to WeThinkBig’s fresh approach to empowering educators and opening doors to the rest of the community.
Becky Splitt served as the first CEO of StudyBlue, a mobile, social study platform that has crowd-sourced more than 300 million study notes to date for more than 12 million students from middle school to medical school. She moved into the role of Executive Chairman in August 2014.
Prior to her work with StudyBlue, Becky served as the Director of MSN International at Microsoft where she was responsible for setting strategy, managing the P&L, and expanding from six to 27 countries. She managed the transition from an access-centric to information portal-centric business model in all markets; executed the sale of MSN’s access business in France, Germany and Canada; and developed the local development and marketing strategies for MSN.com.
As a female leader in a male-dominated industry, Becky has been able to steer some of the industry’s giants into successful business streams, and at the same time has turned small players into industry leaders. Becky can speak to building and managing a global workforce at MSN, running a lean team while at the same time harnessing breakthrough growth at StudyBlue, and provide an array of feedback on how StudyBlue has contributed to the social good. In addition to her role with WeThinkBig, she serves on the Board of Trustees for Edgewood College and the UW Madison School of Entrepreneurship Advisory Board.