We Believe

With its world-class schools, colleges and research universities; forward-thinking school districts and outstanding educators; and emerging entrepreneurial sector, Wisconsin has the potential to become a vibrant regional hub of learning innovation and student success.


Time for Collaboration in Wisconsin

The current pace, scale and quality of innovations and collaborations taking place across the educational ecosystem in the United States are unparalleled. Many of the resulting initiatives require a home base to get off the ground and thrive.

WeThinkBig was incorporated in 2014 to provide that home base in the State of Wisconsin and embarked upon a three-year mission to explore and bring promising practices back to the State.

WTB looked deeply into the local educational ecosystems and explored examples around the country to ascertain:

  • Who is doing what;
  • What strengths exist in the region;
  • What else might be needed to realize vibrant and sustainable educational communities.

It also looked at how to best frame and promote public thinking about education, and how to ensure that collaborative efforts to improve education become a shared priority across sectors and in our communities.

WTB launched programs and activities that solicited input, broke down barriers, articulated vision, and provided inspiration and skills for 21st century learning.

In the process, WTB became a catalyst for developing and sharing best practices that can make a difference in every student’s education.



Mission & Approach

WeThinkBig works to:

  • Inspire and shape a shared vision for educational innovation in the region;
  • Empower educators by providing the tools to realize that vision; and
  • Engage across sectors to create the partnerships necessary for success.

Through initiatives that:

  • Showcase emerging ideas and models for educational innovation;
  • Put the best learning tools into the hands of educators and students; and
  • Catalyze relationships and create partnerships between education, business and the entire community to support innovation success.

WeThinkBig is:

  • Independent
  • Nimble and flexible
  • Non-partisan
  • Multi-Sector



WeThinkBig wrapped up its founding work at the end of 2018 and transitioned in 2019 to the consulting entity WeThinkBig LLC to provide services to partners and communities continuing WTB’s legacy work and approach.

For a look at WTB’s legacy, see its Three-Year Recap Overview, Year in Review reports and Founding Team & Advisors.